26Oct
Situations and scenarios beyond our control may give us labels which sometimes we can’t help it, but most
times we can do a great deal by creating a personal brand.

But first, what does personal branding mean?
Fundamentally, this is who you are, how you express yourself, the values you embrace and the way in which you express those values. Just as a company’s brand helps to communicate its value to customers, a personal brand does the same for individuals, helping to communicate a unique professional identity to potential clients.

Creating a personal brand and building credibility in your field might sound challenging but there are incremental steps you can take to make this possible.

How To Create A Personal Brand

1. Figure out who you are and what you’re passionate about

Being a counterfeit will damage your brand as simulation will only last for a while. So, In order to build a personal brand that accurately reflects your personal and professional identity, you have to be true to yourself by discovering who you truly are which must align with, and reflect, your likes and interests. To get started you can ask yourself the following questions:

  • What motivates/drives me?
  • What is my career goal?
  • What characteristics have others complimented me on?
  • Which roles seem to drain my energy?
  • Which projects can I spend hours on without feeling overwhelmed or tired?

Additionally, you can ask your colleagues and friends to describe your strength and weaknesses.

2. Pick A Niche

Understanding who you are, your skills and competencies gives you the opportunity to determine who you want to be known for. As your personal brand is more than a reflection of who you are today; it’s a roadmap of where you to go as it relates to whichever industry or career you want to break into next.

By picking a professional niche, you’ll uncover the skills and traits that make you distinct, as well as the areas where you need to improve or gain new knowledge in order to advance.

3. Grow Your Social Media Footprint

The world has gone digital and the easiest way to promote yourself is by using digital platforms. Create your own social media profiles like Linkedin, Facebook and Instagram, and tell your story; which should reflect your interests, skills and ambitions. A good way to stay relevant and establish your brand is by sharing useful content regularly and maintaining consistency with the overarching tone and message of your brand while engaging with people with similar interest. This helps you build emotional connections to everyone interested in your brand and content value.

personal branding
personal branding

4. Embrace Networking

As you have begin to cultivate your ideal personal brand, it’s paramount for you to network with like minds and people in your industry as this will help grow your professional circle. Remember that your personal brand isn’t just an online persona; it’s how you carry yourself both online and offline. The more connections you make, the more value you can provide in your interaction, the more likely it is your personal brand will be recognized.

Regularly attending industry-based events will help you not only physically with industry leaders, your peers and colleagues but potentially advance your career, too. Be sure to spark up a conversation and connect online.

5. Ask for recommendations.

Just as business share reviews of their service to their networks, It is the same with personal brand. Getting people to write a review or a recommendation of you is one of the easiest and most effective ways to define your personal brand and value.

We recommend that you use LinkedIn; as it is a great place to ask for endorsements. Thinking of who to ask? Well you can begin with your colleagues, formal managers who you have a professional relationship with or even some of your connections and leaders in your industry because these recommendations will likely catch the eye of future clients.

A good personal brand attracts business opportunities, job offers, great mentors and mentees and of
course a network of like-minded individuals to you. With an astute and distinctly defined personal
brand, you can be outstanding and distinguished in your field.

Are there other ways through which you reckon we can create or establish our personal brand, Please
share your remarks with us.

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